A visual identity for your brand.
Available as an add-on to any website project
Make sure your website has a visual identity that helps you look like the professional you are.
Brand Styling
If your branding isn't quite what you wish it was, this add-on is a great fit for any website project. It's a mini brand identity: the basics you need to represent your business consistently, without the price tag or timeline of a full brand deep dive.
What’s included
Brand styling is available as an add on to any website.
Wordmark Logo
Your business name set in a typeface that fits your brand personality. Clean, versatile, and yours to use across your website, social media, and anywhere else your business shows up.
Defined Color Palette
Your brand colors properly defined with hex codes, RGB, and CMYK values so they're consistent everywhere. Primary colors, secondary colors, and guidance on how to use them.
Typography System
Defined font roles for headlines and body copy, chosen to work with your brand personality and pair well with your logo. Guidance on sizing, weight, and when to use each.
PDF Brand Guide
Everything above documented in a clean, shareable PDF. Your single source of truth for your visual identity. Use it for creating marketing materials and social media, share it with anyone who ever needs to represent your brand correctly.
Process
Brand identity work happens before the website build.
Step 1: We align on your brand direction during the discovery process.
Step 2: I design and deliver your brand identity package.
Step 3: You review, we refine, and you approve.
Step 4: Then we are ready to focus on the website, and build it using your new brand as the foundation.
Timeline
Timelines usually range from 1 to 3 weeks, and depend on scope and collaborative feedback throughout the process. Prep work for your website can happen at the same time as brand style design work.
Investment
$950
Optional add-ons
If you need marketing materials, we can talk about adding things like business cards, flyers, posters, and signs.
Ready to have brand identity worth building a website around?
Get it touch and let’s talk.